Lee Jeans – Fun with Dick & Jean

Telling a more appealing fashion lifestyle story through temptation and humor

Art Direction, Design, Copywriting

This is Jean. See Jean wear Lee Jeans. See Design Ranch create a concept for a Lee marketing piece, derived from the vintage books, “Fun with Dick and Jane.” The art direction (as well as the language) was smart and irreverent – appropriate for the Lee Authentics audience.