Buckle – Idaho

Highlighting cold-weather chic

Art Direction, Concept, Location Scouting, Photo Editing, Styling


Fashion retailer The Buckle provides an expansive range of clothing, footwear, and accessories catering to diverse age groups. With 451 established outlets across 42 U.S. states, the company asked Design Ranch to conceptualize a fall marketing initiative. The aim was to enhance customer involvement and participation across various communication platforms, including physical locations, printed materials, and digital outlets.


Buckle has always positioned itself as the go-to destination for on-trend styles that exude relaxed confidence, and what better way to convey that message than against Idaho’s serene backdrop? The state, with its meandering rivers, majestic mountains, and quaint old country roads, offered the perfect picturesque setting to debut the latest fall fashion. Not only did these natural landscapes frame the new collection beautifully, but they also resonated deeply with the brand’s essence. The final imagery boldly declared that Buckle is “Where It’s @” for the season’s must-haves. Viewers were introduced to Buckle’s latest offerings and prompted to start thinking about their own autumnal fashion choices. The outdoor shoot captured the crispness of fall. It evoked a sense of nostalgia and anticipation, aligning seamlessly with the brand’s character, connecting nature, fashion, and a sense of timeless charm.