Supplying a survivalist company with a brand to engage the modern woman

Branding, Business Collateral, Copywriting, Design, Marketing Materials, Packaging, Website

When Boltwell noticed women increasingly expressing interest in survival supplies, the company turned to Design Ranch to create a brand that would appeal to this untapped market. This led to a logomark that communicated the benefits of being prepared to shelter in place – or, if needed, being ready to survive on-the-move – while demonstrating the style and practicality of Boltwell’s product line. The tortoise symbol says Boltwell has you covered – whether planning for a small emergency or a major crisis.