Central & Mane

Central & Mane set out to redefine what luxury haircare could look like in Seattle’s Central District. More than a salon, they envisioned a destination where precision meets artistry and self-expression is always at the center. To bring that vision to life, they needed a brand identity that would communicate both sophistication and playfulness, while carving out a distinct presence in the city’s competitive beauty scene. The challenge was to capture a sense of confidence and refinement without feeling rigid, while also celebrating the individuality, energy, and self-expression of their diverse clientele. The brand had to feel aspirational and high-end, but never untouchable.

Our creative direction for Central & Mane was rooted in both symbolism and style. We designed a lion-inspired mark as a nod to the name and a playful take on hair as a mane, bringing strength and movement into the brand’s core identity. Custom typography was developed to feel modern and expressive, with an ampersand crafted to mirror the intersecting street lines of the Central District. The visual style draws on editorial cues with a touch of movement and spontaneity, reinforcing the idea of beauty as fluid and ever-changing. These elements worked together to create a system that is bold, refined, and unmistakably personal. The result is a brand experience that feels luxurious yet approachable, positioning Central & Mane as a place where precision, artistry, and self-expression live in harmony.