Branch Pattern

Reinventing a consultancy around their core vision and purpose

Art Direction, Branding, Business Collateral, Copywriting, Design, Marketing Materials, Naming, UX, Website


National building consultancy M.E. Group approached Design Ranch for a rebrand that captured the company’s mission of “improving life through better-built environments.” 


Inspired by the group’s dedication to environmentally conscious, human-centric design, we developed the name BranchPattern. It reflects the company’s belief that “true sustainability sits at the intersection of human experience and environmental stewardship is deeply rooted in nature.” In keeping with BranchPattern’s progressive vision, strong purpose, and robust culture, we combined precise language, sophisticated photography, and streamlined design to present a modern, cohesive brand that effectively tells the company’s unique story.