Finkle Williams
Helping people achieve their vision
challenge
Finkle + Williams, a Kansas City architecture firm, provides design services for corporate offices, mixed-use spaces, communities, restaurants, entertainment venues, cities, and industrial facilities. Recognizing the need to modernize their image, they initiated a rebranding effort to bring new energy to the firm.
approach
After meeting the tight-knit team of experienced architects, we learned they were perceived as more industrial in the market. The firm wanted to modernize its brand to reflect its new, vibrant, innovative company culture and direction towards creative design projects. By incorporating an energetic color palette with a strong icon and language system, the rebrand made the firm’s image more competitive, appealing to new clients and attracting purpose-fit employees.
