United Engineering

With a storied history that traces back to Thomas Edison, United Engineering has been an industry mainstay for over a century. Recognizing the strategic need to modernize its brand to sustain relevance and bolster growth, the company approached Design Ranch. The challenge was significant: to distill over 100 years of legacy into a refreshed brand identity that reflects United Engineering’s enduring strength and forward momentum. The goal for United Engineering was to preserve and enhance its competitive edge, affirming its role as both an active participant in the industry’s evolution and a proactive architect of engineering’s future.

Design Ranch rebranded United Engineering with the succinct tagline “Powering Ahead” to showcase its commitment to innovation while respecting its significant history. This strategic choice positions United Engineering as a forward-thinking leader ready to guide the industry. Complementing this, Design Ranch developed a bold red logo, a simple yet powerful abstract symbol, to represent the company’s dynamic progression and robust energy, bridging its storied past with a future-focused direction.