Loghaven – Signage

Reaching artists who want to be inspired by nature

Campaign Strategy, Branding, Copywriting, Art Direction, Signage, Environment, Website, Social Media Marketing


The Aslan Foundation entrusted Design Ranch with developing a comprehensive brand and marketing strategy for Loghaven, a newly established artists-in-residency program nestled in the scenic landscape of Knoxville, Tennessee. With a vision to cultivate a vibrant community of creatives across various disciplines, Loghaven sought to showcase its unique environment and attract artists worldwide. The challenge was creating a brand experience that reflected Loghaven’s natural beauty and heritage and resonated with artists seeking inspiration and connection with the surrounding natural environments.


Design Ranch approached the project with a focus on creating an immersive brand experience that would captivate artists and ignite their creativity. Through strategic design and meticulous craftsmanship, Design Ranch developed wayfinding, ADA signage, and environmental elements that seamlessly integrated with Loghaven’s brand identity. The signage themselves all play off of Logahaven’s logo mark. High-quality materials like cast bronze reinforced the program’s commitment to excellence and craftsmanship. Additionally, the design of the removable history wall provided a dynamic touchpoint for showcasing Loghaven’s rich heritage while remaining adaptable to changing needs. Combining creativity with functionality, Design Ranch’s work for Loghaven embodies the program’s artistic exploration and community engagement spirit.