Attracting luxury apartment renters with a brand that exudes modern elegance and exceptional service
When developers decided to convert the historic Trader’s Bank in downtown Kansas City into a high-end apartment community, they approached Design Ranch for brand strategy ideas. The 21-floor building houses 201 luxury apartment homes with amenities like concierge services and a private dog park.
The name we envisioned captures the elevated luxury of the renovated building with a nod toward its location on Grand Boulevard. A sophisticated black-and-gold color scheme paired with a modern logo mark and clean typography convey state-of-the-art, elegance before you even walk through the door.