Kansas City Royals – Urban Youth Academy
Broadcasting success with an on-brand signage and wayfinding system
challenge
After the Kansas City Royals announced the creation of an MLB Urban Youth Academy in their hometown, they came to Design Ranch for help bring the space to life. The seventh of its kind in the nation, the academy uses baseball as a vehicle for developing leadership skills and introducing kids to job opportunities within the sport.
approach
We created bold signage and environmental graphics to communicate the academy’s mission and reinforce the link between baseball and success. An eye-catching wayfinding system was designed for the building exterior, providing clear direction while maintaining consistency with the Royals image and color scheme.
