Blind Box BBQ

Delivering a spicy new brand identity

Branding, Business Collateral, Copywriting, Design, Marketing Materials, Packaging, Signage


When Blind Box BBQ wanted to ignite new life into its brand, it turned to Design Ranch to craft a mouthwatering new identity. Our savory challenge was to showcase Blind Box’s exceptional barbecue through a vibrant, recognizable brand presence across touchpoints. We needed to capture the company’s time-honored passion for Kansas City-style barbecue in a fresh, cohesive way that would allow Blind Box to stand out in the crowded barbecue marketplace.


Design Ranch delivered a bold and memorable brand identity anchored by an iconic logo featuring a boxing pig, reflecting the company’s competitive spirit. Vibrant colors and typography reinforced the new visual identity across menus, t-shirts, food truck wraps, product packaging, and signage. By ensuring brand consistency across these touchpoints, Design Ranch provided Blind Box BBQ with a cohesive, recognizable brand presence that stands out in the crowded barbecue space. This comprehensive refresh enabled Blind Box to ignite long-term growth while remaining true to its Kansas City barbecue roots.