Blind Box BBQ

When Blind Box BBQ wanted to ignite new life into its brand, it turned to Design Ranch to craft a mouthwatering new identity. Our savory challenge was to showcase Blind Box’s exceptional barbecue through a vibrant, recognizable brand presence across touchpoints. We needed to capture the company’s time-honored passion for Kansas City-style barbecue in a fresh, cohesive way that would allow Blind Box to stand out in the crowded barbecue marketplace.

Design Ranch delivered a bold and memorable brand identity anchored by an iconic logo featuring a boxing pig, reflecting the company’s competitive spirit. Vibrant colors and typography reinforced the new visual identity across menus, t-shirts, food truck wraps, product packaging, and signage. By ensuring brand consistency across these touchpoints, Design Ranch provided Blind Box BBQ with a cohesive, recognizable brand presence that stands out in the crowded barbecue space. This comprehensive refresh enabled Blind Box to ignite long-term growth while remaining true to its Kansas City barbecue roots.