Bo Lings

Revitalizing a local restaurant brand

Design, Packaging, Signage


Locally owned Chinese restaurant Bo Lings faced a competitive shift as national Chinese restaurant brands entered the Kansas City market. Recognizing the evolving culinary landscape in the city, they understood the need for a fresh, competitive appearance and turned to Design Ranch for help.


To gain a competitive edge, we leveraged the restaurant’s authenticity by prominently featuring the owners’ vintage family photos, making them the face and personality of the brand. By infusing a modern twist into traditional elements, we adorned take-out bags with striking billboard-style graphics. These efforts have contributed to Bo Lings’ status as one of the city’s most recognized Chinese restaurants, with multiple locations across the metro area.