Lawrence Beer Company

Positioning LBC as a faithful drinking companion

Strategy, Branding, Messaging, Packaging, Merchandise, Art Direction, Environment

Lawrence Beer Company partnered with Design Ranch to develop a fun-loving brand with neighborhood appeal. Housed in a 100-year-old building in the Warehouse Arts District, the craft brewery and restaurant wanted to draw the University of Kansas college crowd, as well as hip, young professionals.

We created a friendly, modern logo depicting “Larry the dog” with a nose for beer. The logo captured the fun-loving and relaxed – but on-trend – restaurant that offered a creative, updated take on familiar foods. looked to friendly, intelligent, and energetic with a joyous love of life, fun-loving, Seasonally inspired craft beers.