Mr. Gyros

Reinvigorating an established restaurant brand to increase awareness

Services
Art Direction

challenge

Mr. Gyros sought Design Ranch’s expertise to revitalize its brand identity and captivate customers with its mouthwatering Greek cuisine. The challenge was to infuse energy into the brand while strongly emphasizing the restaurant’s authentic flavors and family-owned heritage.

approach

Understanding the pivotal role of photography in conveying the essence of Mr. Gyros, Design Ranch worked to reimagine its visual identity. By employing marble backdrops, vibrant lighting, and creative compositions, we crafted captivating images of traditional Greek dishes, placing food at the forefront of the brand. These striking visuals and contemporary layouts for marketing materials garnered widespread attention across the city and enticed Greek food enthusiasts to explore the menu. By creating a distinct logo and a bold color palette and introducing the iconic Mr. Gyro character, we forged a new brand identity that resonated with customers and set Mr. Gyros apart in the competitive restaurant landscape.