Mr. Gyros

Reinvigorating an established restaurant brand to grow awareness and increase customer visits

Art Direction


When Mr. Gyros came to Design Ranch to energize their brand, we knew that photography would play an important role. The family-owned restaurant needed to create a cohesive new look and feel, while emphasizing the mouthwatering Greek food it offered. Using marble backdrops, bright lighting and unique crops, the shots of traditional Greek dishes made food the focus of the brand. The new imagery combined with contemporary layouts for the marketing promotions, attracted city-wide attention and had Greek food lovers lining up to try every item on the menu.