French Custard
Sweetening a brand image
![French Custard](https://www.design-ranch.com/wp-content/uploads/2023/09/french_custard_case_study_02_1-1800x1181.jpg)
![](https://www.design-ranch.com/wp-content/uploads/2023/09/french_custard_case_study_02_2-1800x1179.jpg)
challenge
French Custard turned to Design Ranch when they wanted to take their brand from pop-up spaces to a permanent storefront. The Kansas City-based company makes small-batch, French-style ice cream from scratch using only three key ingredients. They needed a trend-forward but accessible brand to match the flavor profile of their innovative, craft ice cream.
approach
Design Ranch created the French Custard brand with custom typography and a series of illustrations of a character we call “Scoop.” The result is expressive and bold with a mischievous edge, inviting ice cream lovers to indulge in French Custard’s exquisite artisanal flavors. We used a minimal color palette of black, white, and French blue for a clean and interesting look and translated the brand onto the ice cream packaging and throughout French Custard’s new interior space.
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![](https://www.design-ranch.com/wp-content/uploads/2023/09/scoop_walk_600x800.gif)
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