Burger branding redefined

Branding, Business Collateral, Design, Copywriting, Marketing Materials, Packaging, Signage


chefBURGER entered the Kansas City culinary scene to bring the fancy food stands from Napa Valley to the Midwest. With gourmet burgers and the city’s first boozy milkshakes, chefBURGER offered an array of options to the traditional hamburger. Design Ranch’s task was to capture this culinary diversity and approachability in the brand, signage, and packaging, ensuring an appealing and engaging experience for customers.


The chefBURGER concept revolves around the notion that unique combinations of toppings give each burger its distinct flavor profile and personality. We decided to infuse the brand identity with various options to reflect this character. Our team developed a comprehensive graphic brand solution and collaborated with McHenry Schaffer Mitchell Architects to create a franchise-ready experience. Our crafted identity conveyed the concept of “Building Better Burgers” and fostered culinary exploration and experimentation playfully to fit everyone’s taste.