Enriching the market for traditional Greek pastry
A direct importer of Greek goods asked Design Ranch to develop a brand name and packaging for a line of bakery products that included authentic bougatsa, striftari, and pita bread. The name needed to capture the rich and vibrant culture of Greece, as well as describe the delicious food products available from the company. ZoZoi, meaning “Live Life” in Greek, brought this new brand to life. Coupled with over-the-top design, kitschy gold foil, and Greek-ish language packaging and marketing materials, a powerful, appealing brand identity was launched.