The Kansas City Art Institute is a leader in visual art and design education. In true art school form, they were looking to push the boundaries with their recruitment brochure. However, the book had to appeal to the creativity of potential students as well as the practicality of a parent. The school enrolled Design Ranch to create a unique, dual book design meant to inspire and inform at the same time. One side of the book showcased the details on classes and degrees while the other excited the reader with inspiring student work.